The Tady big 4/0 is a lure named after the size reel with which it's most commonly fished. It's a huge, beefy lure guaranteed to catch any hungry fish's eye. These lures are made for fishing deep yet still maintain their "swimming" qualities. Cast or drop these lures and retrieve them at a medium/fast speed. Cover the zone and drop back down and repeat! Great for deep water species, Deep Yellowtail, Tuna, and Grouper. They can be used in the Northeast, fishing riptides and "the Canal".