Rapala fishing lures have been preferred by anglers the world over for more than 80 years and remain a favorite of professionals. In an industry where many lures are a product of the assembly line, every Rapala hard bait is still tuned by hand and tested in their on-site tanks to make sure it has the genuine swimming action theyre known for. Industry-leading lure models such as the Magnum and the X-Rap have been used to set numerous world records. In addition, they have expanded beyond their cutting-edge lures to produce fish gripper scales, fillet knives, line scissors, hook removers and other tools for before and after your new lures help you drag a whopper. Trust TackleDirect for great deals and knowledgeable advice!