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For the folks at Okuma Fishing Tackle, fishing is a life-long adventure. Collectively, none of them fish as often, catch as many, or are as consistently successful as we would like, and thankfully so. Fishing is not a destination; it's an endless pursuit that begins long before they ever get to the water. The anticipation of the next opportunity is as valuable as the time spent on the water.

Okuma craft their tools for the journey. From entry-level through expert, every rod and reel is constructed not only to execute, but also to excite, energize and exhilarate. From feeling the tap, tap, tap of a drift rig searching its way along the bottom of a steelhead stream, to turning a lifeless lead jig into a fleeing bait-fish in the salt, every cast, crank, bobber down and hookup are the rich details of the journey.

Okuma's singular goal is to advance the experience; to extract more from every day on the water. We pursue that goal through the development of forward-thinking materials like C-40X long carbon fiber framing in the all-new Helios and RTX spinning reels. Okuma inspire action with a new line of Cruz popping rods. And we make these experiences accessible to everyone with right and left hand designs like new Cold Water premium line counter reels.