Since 1937, Berkley and Company has been leading the way in American-made fishing tackle that isnt afraid to succeed. A business that began in Spirit Lake, Iowa with 16-year-old Berkley Bedell making and selling hand-tied flies using $50 of his paper route earnings has become an internationally recognized fishing behemoth. TackleDirect carries Berkley fishing line, lures, terminal tackle and accessories so you can target a variety of species in freshwater and saltwater. Find all of their most popular products, including Berkley Gulp! scented soft baits and Berkley Trilene monofilament line, along with J-hooks, fluorocarbon leaders, rod racks and everything else youll need to catch more fish. With TackleDirects fast shipping and great prices, you can live the American Dream anywhere in the world.